Good websites are well organized and give the visitor ease of use with friendly navigation. Visitors need to find what they’re looking for quickly and easily. Since a website is your main connection with the public it’s important that the website works seamlessly for both desktop and mobile devices. Most visitors don’t read a website as much as they scan them and have a inviting design keeps the visitor’s interest. Things like contrast, use of headers and great images go a long way to keeping your visitors engaged and making return visits. Keeping content fresh also encourages return visits.